Amy Kurland discovered a winning formula while looking for a concept to maintain the commercial viability of her restaurant. By spotlighting gifted songwriters, Kurland created The Bluebird Cafe, now renowned as a showcase for exceptional songwriters established and new. Kurland made the decision to embrace the in-the-round format so that songwriters would perform facing each other while also forging connections with the audience. Bluebird's current President, Erika Wollam Nichols, explains that the company's commitment to nurturing songwriters informs every business decision. This commitment to songwriters has made The Bluebird one of America’s most cherished musical institutions.