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When the assembly lines went silent, the machines began to sing. Beatroit is a high-contrast, graphic noir journey into the shadows of Detroit, charting the rise of Techno from a local radio transmission to a global revolution.
Beatroit is an immersive animated anthology that strips away the academic history of electronic music to reveal its raw, human nerves. Built upon a foundation of rare, original interviews, each episode is narrated by the pioneers themselves, sharing untold personal stories of struggle, innovation, and late-night revelation in the Motor City.
The pilot episode of the Beatroit journey begins with the ethereal influence of The Electrifying Mojo, whose radio waves acted as a lifeline for a generation. From there, the series will evolve through more than 20 serialized chapters, featuring the authentic voices of Juan Atkins, Derrick May, Kevin Saunderson, Jeff Mills, Carl Craig, Mike Banks, Mike Huckaby, Eddie Fowlkes, DJ Assault, Blake Baxter, Shake Shakir, Kelly Hand, Scan7, Alan Oldham, DTM and many more. Watch chapter one here and the rest will come soon!
Breaking away from standard documentary tropes, the visual language of each episode is uniquely engineered to match the specific story of each artist.
With the narratives we descend deeper into the underground, exploring the militant anonymity of Underground Resistance (UR), the celestial minimalism of Jeff Mills, the soulful textures of Carl Craig, and the masked mystery of Scan7. Each episode is a sensory experience, blending authentic archival influences with a surrealist visual language that mirrors the repetitive, hypnotic nature of Techno music itself.
When the assembly lines went silent, the machines began to sing. Beatroit is a high-contrast, graphic noir journey into the shadows of Detroit, charting the rise of Techno from a local radio transmission to a global revolution.
Beatroit is an immersive animated anthology that strips away the academic history of electronic music to reveal its raw, human nerves. Built upon a foundation of rare, original interviews, each episode is narrated by the pioneers themselves, sharing untold personal stories of struggle, innovation, and late-night revelation in the Motor City.
The pilot episode of the Beatroit journey begins with the ethereal influence of The Electrifying Mojo, whose radio waves acted as a lifeline for a generation. From there, the series will evolve through more than 20 serialized chapters, featuring the authentic voices of Juan Atkins, Derrick May, Kevin Saunderson, Jeff Mills, Carl Craig, Mike Banks, Mike Huckaby, Eddie Fowlkes, DJ Assault, Blake Baxter, Shake Shakir, Kelly Hand, Scan7, Alan Oldham, DTM and many more. Watch chapter one here and the rest will come soon!
Breaking away from standard documentary tropes, the visual language of each episode is uniquely engineered to match the specific story of each artist.
With the narratives we descend deeper into the underground, exploring the militant anonymity of Underground Resistance (UR), the celestial minimalism of Jeff Mills, the soulful textures of Carl Craig, and the masked mystery of Scan7. Each episode is a sensory experience, blending authentic archival influences with a surrealist visual language that mirrors the repetitive, hypnotic nature of Techno music itself.